Designing the bridge to Africa’s foremost energy matchmaking platform

Puttru is a business facilitation online platform that connects African energy companies to financiers from all over the world. The company disrupts the traditional capital raising and investment process by cutting through the challenges of bringing investable businesses and serious financiers together.

The Brief

Puttru Technologies was looking to expand its B2B marketing efforts through strategic initiatives aimed at improving brand awareness as well as increase uptake in products and services offered. The startup needed an Agency to take the lead in preparing and executing the platform’s pre-launch marketing and communication plan.

What We Did

Strategic Planning 

In 3 months, Swish Solutions offered Strategic Marketing Consultancy to the team at Puttru to Map out a roadmap for implementing each strategic marketing initiatives with clear milestones and KPIs to track the success of the campaign.

Website Management and Optimization:

Swish formulated a User Experience strategy and conducted in-depth user research to understand their potential clients. This led to a redesign of the User Interface for the platform’s website and as a result, increased time spent on the site by >500%. We also ensured that the site was managed properly to fix site errors and update it with the latest news, media, and marketing landing pages.

Content Development and Social Media Marketing

The team at Swish had to walk a mile in the brands’ shoes to define a tone of voice and craft a messaging style for social media and email channels Ltd. Swish launched several social media campaigns which increase followers by an average of 113% across its social media platforms, earned over 15, 000 impressions with an average of 4% CTR to the company’s website.

Other Services rendered include:

  • Public Relations
  • Social Media Advertising
  • Community Management
  • Data Analytics and Research
  • Campaign Optimization
  • Creative Design
  • Email Marketing