Article by Shamas Hollis
When it comes to lead generation there are few tools more powerful than social media, but only if you use it effectively.
Something that works brilliantly on Facebook won’t necessarily work on Twitter or Instagram, so it’s vital to utilise each platform in the best way.
Regardless of which social media channels you’re using, here are 7 ways to generate leads through any platform.
- Stand Out From The Crowd
With the amount of content they’re consuming, it’s easy for potential customers to scroll straight past your latest post without giving it a second glance. Therefore, you need to make sure you’re grabbing their attention immediately.
Posting unique, original content plays a big part, and websites like Canva have some great free templates for social media that you can use to enhance your posts.
Before you concentrate on your posts though, the very first thing you’ll need is an eye-catching logo. It doesn’t have to cost a fortune either, as there are plenty of free online resources. Websites like LogoCreator will help you design your own professional logo in minutes.
- Engage With Your Audience
Followers love businesses who engage with them, whether it’s to ask their opinions on new products, respond to their enquiries quickly, or most of all, to help them find solutions to problems.
So make sure you’re constantly talking to your followers and don’t be afraid to inject some of your personality into your responses, it’ll make a big difference in helping you stand out.
- Run a Competition
Everyone loves a freebie, and a free-to-enter social media competition is guaranteed to build positive vibes around your brand and get users to your website.
It can be as simple as liking and retweeting a post, or you can get more creative and set up a quiz or a game, where the winner gets a prize and everyone else who enters receives a 10% discount code to use on your website for example.
- Check Out What The Competition Is Doing…And Do It Better
If you’re looking for lead generation ideas, there aren’t many better places to look than on your competitor’s social media channels.
Take some time to look at what they’re doing, see what’s working, what’s not so good, and replicate the good stuff while enhancing the bad.
Social media is a great free resource to check out your competition, so use it to your advantage.
- Promote Gated Content
Unless you’re replying to a specific comment, then every post you’re putting out on social media is designed to draw in more customers and promote brand awareness.
With that in mind, the vast majority of your posts need to include a call to action, and ideally lead people to a landing page where you can get a few basic details from them.
For example, you can tease them with a sneak preview of your content, then have them go to your landing page to sign up and unlock the full article.
- Run Polls & Surveys
This goes hand in hand with engaging your audience and it’s a great way to learn more about potential customers.
Twitter has a very easy-to-use poll creator, while if you’re looking for more in-depth responses then sites like Survey Monkey provide a great free resource if you want to ask your customers multiple questions.
And you can tie this in with competitions and discount codes too, so that everyone who completes the survey has an incentive for doing so.
- Produce Great Content
Ultimately, the one thing that will make the biggest difference on social media is to provide great content for users that leaves them wanting to visit your website and find out more.
So create excellent content for your audience and above all else, provide value to them.
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